5 Men's Jacket Brands That Are Rocking This Winter
When temperatures drop, a good jacket becomes the key garment in a man's wardrobe. At Frank Store, we have selected five international brands that combine design, innovation, and quality to face winter with style: Herno, Aspesi, RRD, Parajumpers, and Blauer.
Herno: Italian elegance with a technical edge
Herno jackets are synonymous with functional luxury. With impeccable craftsmanship and cutting-edge fabrics, the Italian brand achieves the perfect balance between refined aesthetics and thermal protection. Its lightweight quilted jackets and urban coats are the ideal choice for those who seek distinction without sacrificing comfort.

Aspesi: sophisticated minimalism
The Aspesi brand stands out for its minimalist, understated, and versatile jackets. Its timeless designs in neutral colors perfectly complement an elegant men's wardrobe. A must-have for those who value discreet luxury and the quality of Italian fabrics.

RRD: innovation and high performance
RRD (Roberto Ricci Designs) brings technology to the world of jackets. Its garments combine technical materials, water resistance, and lightness, always with a contemporary design. Perfect for those looking for high-performance clothing that adapts to both the city and nature.

Parajumpers: adventurous spirit
Inspired by Alaska's extreme rescue units, Parajumpers jackets are true winter icons. Their robust design, with functional details and quality finishes, makes them allies against the most intense cold. A brand for men with an adventurous spirit who do not compromise on style.

Blauer: military heritage with style
The American brand Blauer combines military tradition and urban design. Its jackets and parkas offer resistance, practicality, and an authentic feel that fits a contemporary casual look. A versatile choice for everyday winter wear.






















