Frame: The Perfect Fusion of European Style and Californian Essence
Founded in 2012 by Swedish entrepreneurs Erik Torstensson and Jens Grede, Frame is an American fashion brand that has established itself as a benchmark in the industry thanks to its ability to combine European sophistication with a relaxed California aesthetic. Initially recognized for its high-end jeans, the brand has expanded its catalog to include a wide variety of clothing and accessories for both men and women.
Origins and Philosophy
Frame's creation stemmed from its founders' desire to design the perfect pair of jeans, inspired by luxury fashion and adapted to the comfort and lifestyle of Los Angeles. This vision translated into the creation of the "Le Skinny de Jeanne" style, which quickly captured the attention of celebrities and models like Karlie Kloss and Miranda Kerr, cementing the brand's reputation in the luxury denim market.
Evolution and Diversification
Over the years, Frame has evolved beyond denim, incorporating apparel, footwear, and accessories into its product line that reflect a minimalist and sophisticated aesthetic. The brand is distinguished by its attention to detail, use of high-quality materials, and a design that balances European elegance with California casualness.
Featured Collaborations
Frame has forged notable collaborations that have expanded its reach and appeal in the fashion world. A recent example is its partnership with designer Carolina Herrera, which resulted in a denim collection presented in Mexico City and celebrated in New York. This collaboration fused Herrera's classic elegance with Frame's modern approach, creating unique pieces that captured the attention of both the industry and consumers.
Commitment to Quality and Sustainability
Frame maintains a firm commitment to quality and sustainability in its production processes. The brand strives to use responsible materials and ethical practices in the manufacturing of its products, reflecting an environmental consciousness that resonates with the values of contemporary consumers.
Frame at Frank Store
At Frank Store , we are proud to offer a carefully curated selection of Frame collections. Our customers can discover pieces that encapsulate the brand's signature fusion of European sophistication and relaxed California elegance. We invite everyone to explore and experience Frame's unique offering, which redefines modern luxury with a fresh and accessible approach.
Frame has established itself as an iconic brand in contemporary fashion thanks to its ability to combine diverse cultural influences and its dedication to quality and design. Its constant evolution and strategic collaborations keep it at the forefront of the industry, offering consumers garments that balance style, comfort, and responsibility. Discover the Frame collection at Frank Store and immerse yourself in a fashion experience that transcends borders and trends.
