Hartford: A French-Spirited Brand with a Californian Air
Hartford is a brand that embodies the perfect fusion of French chic and relaxed West Coast style. Founded in Paris in 1979 by Yves Chareton , Hartford was born with a clear idea: to reinterpret American casual style with a European sensibility. Over time, it has established itself as a go-to brand for those seeking comfortable, timeless garments with a subtle touch of sophistication.
An Origin with Personality
Hartford's story begins with a search for classic American shirts from the 1950s. Unable to find what he was looking for, Chareton decided to create them himself. Thus, Hartford was born, with a collection of shirts that quickly garnered attention for its authenticity, attention to detail, and quality fabrics.
Since then, the brand has expanded its offering to include a complete collection for men (and later, for women as well), while maintaining its essence: casual wear with a refined soul.
The Hartford Way
Hartford's clothing is characterized by a relaxed and timeless aesthetic . Soft linen shirts, fine-knit sweaters, washed cotton pants, lightweight jackets, and swimsuits with subtle prints are part of a collection designed for everyday wear, travel, or just relaxing.
Her inspiration comes from the sea, the coast, the sun... but also from classic cinema, music, and the effortless style that defines those who dress well without trying.
Quality in the Details
Hartford is distinguished by the quality of its materials: French linens, washed cottons, lightweight wools, and natural fabrics that offer comfort and durability. Its soft finishes, harmonious color palette, and relaxed cuts make each garment easy to wear and combine.
It doesn't follow passing fads: its collections are designed to last, both in the wardrobe and in the personal style of the person wearing them.
Hartford at Frank Store
At Frank Store , we carefully curate the best of the Hartford men's collection, with pieces that perfectly embody its balance of relaxed elegance and functionality. If you're looking for versatile, comfortable clothing with an effortlessly sophisticated look, Hartford is a sure bet.
Hartford is the ideal brand for those who value casual style with a refined touch. With its unique blend of French roots and California inspiration, it has created a recognizable and timeless identity. Discover the Hartford collection at Frank Store and add pieces that combine simplicity, comfort, and uncomplicated elegance to your wardrobe.
