French Men's Brands That Are Setting the Trend

France has always been a benchmark in the fashion world, and in 2025, French style continues to leave its mark, especially in men's wardrobes. Relaxed elegance, purposeful minimalism, and a blend of classic heritage and urban modernity define the French menswear brands that are standing out the most this season. At Frank Store , we're focusing on the brands that best represent this new wave of contemporary Parisian fashion.
Here are four key names that are setting the trend this year:

Ami Paris

Founded by Alexandre Mattiussi, Ami Paris perfectly embodies modern Parisian elegance. With its clean cuts, casual tailoring, and iconic heart logo, the brand offers a sophisticated yet accessible approach. Its menswear collections are distinguished by their versatility: coats, sweaters, T-shirts, and pants that work for both everyday wear and more special occasions.
Fashion with a French soul, unpretentious and very stylish.

Mr. Drôle

With its slogan "Not from Paris, Madame," Drôle de Monsieur has established itself as one of the most influential brands in French streetwear. Its approach blends retro nostalgia with ultra-contemporary design. Relaxed garments, striking graphics, and a clear visual identity make this brand a favorite among lovers of refined urban style.
A brand with attitude, perfect for those who want to stand out.

Kitsuné House

Much more than fashion, Maison Kitsuné is a creative universe that combines music, style, and culture. Its menswear collection combines classic silhouettes with modern details, always with a cool, Parisian feel. The famous fox logo and its Japanese- and French-inspired garments have made Kitsuné a cult brand.
Perfect for those looking for fashion with an international twist.

APC

Minimalism in its purest form. APC has been a benchmark for clean design, quality materials, and impeccable cuts for decades. Its denim is legendary, and its collections stand out for their elegant understatement and ability to stand the test of time. APC is ideal for the man who appreciates quiet luxury and uncomplicated design.
A modern classic that can't be missing from today's wardrobe.

Conclusion

French menswear brands are redefining contemporary fashion with offerings that combine style, quality, and personality. At Frank Store , we bring together the best of current Parisian design to offer you a selection that speaks to fashion with identity.
Discover Ami Paris, Drôle de Monsieur, Maison Kitsuné, and APC at Frank Store and elevate your style with the best of the French scene.